New Marketing Division Opened by Former Homeless Woman

(Olathe, KS; July 28, 2009)-- Crossover Graphics, a design firm headquartered in Olathe, KS recently engaged with Radtke Tomberlin Marketing in the opening of new division, CGP Marketing & Advertising. Crossover Graphics’ owner and CEO, Stephanie Tillman, was formerly homeless, but now owns a flourishing company that has experienced 178% growth in sales since January, with projections showing 813% growth in sales by year end.

Radtke Tomberlin, the company Crossover Graphics has engaged, was a marketing and advertising company for thirty plus years, and has worked for large corporations such as Embarq and Sprint. Three of Radtke Tomberlin’s employees are joining the Crossover Team: an account manager, a designer, and a programmer.

While these new employees will assist in the daily affairs at Crossover Graphics, their primary focus will be CGP Marketing & Advertising, a new division of Crossover dedicated to providing marketing and advertising services. On July 27, 2009, the new employees began their jobs, and on August 17, 2009, the CGP Marketing website will go live.

The new processes and procedures obtained from this engagement will allow Crossover Graphics to streamline communication and increase efficiency in their business transactions. CGP Marketing specializes in design, marketing, printing, and writing services and will offer everything from complete advertising campaigns, one-on-one business presentations, marketing plans, web development, employee communications, brand strategies, and more. CGP Marketing will provide all the services companies need for design, marketing, and advertising projects.

Tillman is thrilled with the new addition to Crossover Graphics. She says, “It has been an amazing journey from where I was seven years ago, homeless, to this - owning a company that is growing so fast that I can barely keep up with it.” Tillman is especially excited about this venture because “gaining thirty years of experience with various processes and procedures will allow us to offer our clients even more high-quality services.”

Crossover Graphics (www.crossovergraphics.com) is a full service design company specializing in full-color printing, marketing, web, logo, and print design. It is committed to providing high-quality, affordable designs for businesses and ministries. The firm works directly with customers of all budgets to choose the right look for their business and ministry needs.

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Contact:
Crossover Graphics
Attn: Ashley High
706 N. Lindenwood Dr.
Olathe, KS 66062
913-440-4558

Weeks that Begin and End Crazy

You know it’s been an insane week when you start inventing alter egos named Sir Bradley Fitzwalter III with the Psychedelic Cape of Power. Yes indeed, Sir Bradley’s job is to answer the phones...or at least we talked about it. Don’t worry, I highly doubt you’ll ever have talk with him. Anyway, the craziness all started last week.

Thursday evening, Sarah (one of our designers) called Stephanie (the CEO) to ask about a book Stephanie wanted. Sarah promised to give Stephanie the book the next day. However, Stephanie mysteriously replied, “If you can find me.”

Friday morning, there were only four cars in the parking lot. Sarah, Kate (the marketing director), and I met in our office. Aside from one person in the office above us, the entire building was completely dark and deserted. It was especially eerie considering Stephanie’s words, “If you can find me...” What was that supposed to mean?

The mystery was solved on Facebook. But in all honesty, I was working. I am creating a press kit for Crossover, and needed some pictures which I knew were on the Crossover Graphics’ Facebook page. Anyway, Stephanie had posted a Facebook picture of her new office. Sure enough, after we’d all left on Thursday, Stephanie’s office had been transported down the hall and around the corner. We left a sticky note on Stephanie’s desk - “We found you!”

Sometime Friday afternoon, Kate came into the office gingerly holding Stephanie’s iPhone. We were supposed to make a video blog describing daily life at Crossover Graphics. We all looked at each other, and then at the iPhone. How many blondes and brunettes does it take to work an iPhone? Apparently more than four. After scrolling through the calender, the calculator, and the phone log, Lindsey (the receptionist), found the video button. We filmed four storylines, accidentally deleted one, and finally returned the phone to Stephanie.

This morning, we all walked into the office to discover boxes and papers and filing cabinets all over the place...or at least in places they had not been before. Sarah freaked out when she discovered an unfamiliar man in the CIO’s old office. Sarah, Kate, Lindsey, and I all wandered back to Stephanie’s office. Stephanie could only laugh at our lost faces, and then she took us around to meet the new people. Crossover Graphics just acquired a local marketing, advertising, and design company - hence the new employees. Stay tuned for more details about the exciting opportunities this acquisition will bring!

This week and the coming months will bring much change, and some of it will be crazy and challenging. However, without change, there could be no growth. Alan Cohen, author of the Chicken Soup for the Soul books, said, “It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power.”

--Ashley High is a PR Intern at Crossover Graphics (www.crossovergraphics.com)